I don’t wear my helmet as often as I should. Often the excuse is as trivial as the ones featured in the ads below. But these hard-hitting PSAs by Ogilvy & Mather Taiwan are certainly convincing me to put on a bin before I head out onto the road.
A whip skid on a wet road in heavy traffic is never a good idea. Good job the car behind him wasn’t riding brakeless.
Honda definitely aren’t the first car brand to align themselves with the “fixie” trend, but they’ve done it with tongue firmly in cheek. In case you missed this in my twitter feed last week, this viral purports that the Jazz really ‘fits anything you can imagine’.
Hating on hipsters is such a hipster thing to do.
Seriously Cape Town: we’re hosting the FIFA World Cup but we can’t get it together for the Bicycle Film Festival 2010? What’s up with that!?
The BFF kicks off in New York next week and makes a stop at pretty much every major city except ours. Maybe we can pull finger in time for 2011? In the mean time, enjoy the trailer.
Flares, parking garages and moody music… I guess this is what happens when fixed gear bikes and fashion collide.
British accessory designer, Harris Elliot tapped film maker Manny Bonett to produce this film for a new H by Harris collection called Manouevre, based on “the fixed gear individual. Men and women whose lifestyle is on the edge.”
The line will be stocked in premier retail outlets such as DSM and Browns.
Pretty weird but pretty cool at the same time.
Via Hypebeast
Wa da fa? I hear you say. Just watch it. It’ll all make sense when you watch it.
Via the Guardian’s viral video chart
Do yourself a favour and check out Big Ring Riding. It’s proper funny.
Caption: “I DON’T USUALLY GIVE STUDIO SHOTS THE TIME OF DAY. BUNCH OF FUCKING POSEURS. BUT THIS GUY’S CLEARLY STOOD TOE-TO-TOE WITH PAIN IN THE PAST AND COME OUT VICTORIOUS, AND HIS BIG RING CREDENTIALS CAN’T BE FAULTED. KILLER LID, TOO.”
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